This is a creative concept...it turns the croc shoes into a little shoes with hands who massages your feet. It tells the audience croc shoes are so comfortable it will remind you of a foot massage...who doesn't want a foot massage? "Feel the love"...these shoes are so great and comfortable you will feel it.
Another creative concept with shoes..reebok uses REE in their reetone slogan so that you dont forget that its reebok that has created shoes that helps you tone while doing every day activities...here a girl is grilling while wearing her shoes. You can cook dinner and tone your body at the same time...what message could be better for a girl who is health conscious?
I really don't like Crocs, but I love this ad. It's really fun, and uses their positive asset to their benefit. Everyone who wears them says "they're ugly, but so comfortable!" It also makes this universally accepted unappealing shoe a lot more appealing- because it's so friendly and helpful!
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