Both of these companies are similar in that they both use a blue background and white letters. They appear similar at first glance, but are very different as well. Facebook uses a blue rectangle and its letters are more thick and less type-like. The letters are bold and stand out and have the trademark for the name as well. Old Navy uses all caps in its lettering implying importance and its shape is oval. Its interesting how both companies who are very different have chosen very similar concepts for their brand name to be recognized.
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