Although I don't particularly care for this ad, it does have the elements of CRAP. There is contrast of the colors from the white background to the bright colors of the green cucumber and even the white splash. There is repetition in the cucumbers and the four dove bottles on the bottom. The top part of the ad is aligned so that the woman's head and logo are in the center with the cucumbers surrounding her. Proximity is also created using the splash and cucumbers.
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