I think Nike has done a fabulous job to reach its audience. They use many different campaigns to reach their audience and to make a connection with their target consumers. This campaign is specific to reach women and builds a relationship and connection with women. Focusing on one body part with a picture and having the words bolded intrigues the audience, and they stop to read the rest of the words on the page. After reading, women feel a connection with the brand. The placement of the words and the coloring is very intriguing.
Wow that's really good. Copy is very powerful and inspiring and everything about the graphics feels edgy enough to parallel the copy.
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ReplyDeleteI remember being really impressed with this campaign when someone wrote about it earlier in the semester (I thought it was you at first, but I guess it was someones else?). Though it's a truly smart business move on their part, I admit I have always appreciated that Nike takes women seriously as both a powerful consumer demographic and as athletes.
ReplyDeleteOne of a kind Concept: An extraordinary image of an organization should ready to emerge of the group from different organizations of the comparable business. logo design service
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